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Archives Volume-10, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
REIMAGINING MANAGEMENT EDUCATION: A REVIEW OF STUDENT EXPERIENCE AND EVALUATION IN THE POSTPANDEMIC ERA
Author Name:
Binnie Sharma
Country:
India
Page No.:
74-87
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REIMAGINING MANAGEMENT EDUCATION: A REVIEW OF STUDENT EXPERIENCE AND EVALUATION IN THE POSTPANDEMIC ERA
Author: Binnie Sharma

ABSTRACT
This review synthesizes empirical studies published between 2020 and 2023 in leading
management and commerce journals, focusing on the evaluation of student experience in
postgraduate management education during and after the COVID-19 pandemic. With a focus
on evidence from journals such as Elsevier, MDPI, Wiley, Springer, and Emerald, the review
examines how the constructs of satisfaction, engagement, and educational effectiveness have
evolved in light of online and hybrid learning environments. The selected studies utilize
rigorous methodologies including structural equation modeling (SEM), confirmatory factor
analysis (CFA), sentiment analysis, and explainable machine learning to capture
multidimensional student experiences. Core findings reveal that factors such as teaching
presence, technological infrastructure, ESG values, emotional support, and student agency
significantly impact satisfaction and loyalty. The review identifies a paradigmatic shift from
traditional performance metrics to more holistic, learner-centered models of evaluation.
These insights hold value for educators, academic leaders, and policy makers seeking to
adapt to post-pandemic educational expectations with a focus on well-being, digital literacy,
and sustainable engagement in management education.
Keywords: Management education, Student experience, Post-pandemic learning, Online
learning, Satisfaction, Engagement, Holistic evaluation

Paper Title:
UNETHICAL ADVERTISING: AN INDIAN OUTLOOK
Author Name:
Ajit Kaur
Country:
India
Page No.:
88-95
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UNETHICAL ADVERTISING: AN INDIAN OUTLOOK
Author: Ajit Kaur

ABSTRACT
The focus of this paper is to study the ethical issues that arise in print and television
advertising and also analyzing the various types of unethical advertisement in India with
reference to ASCI principles. Today the India‟s advertising industry is expanding its business
at a rapid rate. India‟s advertising industry in very little time has carved a niche for itself and
placed itself on a global map. But over the years advertising and marketing communication
messages have created debatable ethical issues like surrogate advertising, puffery, unverified
claims, women stereotype, comparative advertising, use of children in advertising etc. In
today‟s competitive market, advertisers are sometimes following the unethical practices to
fight the competition. We have analyzed with the help of examples the different unethical
practices used by advertisers in advertisements in India
KEYWORDS: Competitive market, Ethical issues, Marketing Communication, Unethical
advertising, Regulatory laws.

Paper Title:
"NAVIGATING THE FLAVORSCAPE: A COMPARATIVE STUDY OF ZOMATO AND SWIGGY, IN PATIALA'S ONLINE FOOD ORDERING AND DELIVERY MARKET"
Author Name:
Pushpinder Singh Gill, Varleen Kaur
Country:
India
Page No.:
96-104
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"NAVIGATING THE FLAVORSCAPE: A COMPARATIVE STUDY OF ZOMATO AND SWIGGY, IN PATIALA'S ONLINE FOOD ORDERING AND DELIVERY MARKET"
Author: Pushpinder Singh Gill, Varleen Kaur

ABSTRACT
Technology advancements and an increased reliance on the internet have created new
opportunities for advertising with mobile apps. There are between 15 and 50 billion active
websites on the internet, according to worldwidewebsize.com. These apps and webpages are
many years old. conventional techniques for product marketing and sales. Technology and
marketing intelligence have come together to create mobile applications that use the internet
as a platform for product and service advertising. Today's consumers and businesses view the
goods and services that are offered in the market through modern lenses. Online marketing is
the foundation of marketing strategies since it meets the needs of modern consumers. Taking
into consideration the online services, this study aims to explore customers' perceptions of
ordering food through online delivery platforms such as Zomato and Swiggy in Patiala. The
research focuses on consumers who are already using these food delivery apps. A survey was
conducted for targeted analysis to examine different aspects of these two platforms (Zomato
and Swiggy), aiming to determine which of them provides the highest overall customer
satisfaction for online food ordering in Patiala.
KEYWORDS: Online Food Delivery, Zomato, Swiggy, Customer Satisfaction, Online
Marketing, Online Delivery Platforms

Paper Title:
SUPPLY CHAIN RISK MANAGEMENT: MITIGATING DISRUPTIONS AND ENHANCING RESILIENCE
Author Name:
Prakash Divakaran, Vandana Mishra Chaturvedi
Country:
India
Page No.:
105-112
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SUPPLY CHAIN RISK MANAGEMENT: MITIGATING DISRUPTIONS AND ENHANCING RESILIENCE
Author: Prakash Divakaran, Vandana Mishra Chaturvedi

ABSTRACT
Risk management strengthens supply chains. Natural catastrophes, political upheaval,
pandemics, and failing suppliers may disrupt the global supply chain. Supply chain risk
management solutions may minimize supply chain risks. This study indicates that supply
chain risk management may reduce disruptions and boost resilience. Supply chain issues are
listed. The study then covers identifying, analyzing, mitigating, and monitoring supply chain
risks in a framework. Technology reduces supply chain dangers. Data analytics, AI, IoT, and
blockchain are examined to enhance supply chain visibility, predictive analytics, and realtime monitoring. The report emphasizes supply chain risk management cooperation and
teamwork. Supply chain players—suppliers, manufacturers, distributors, and consumers—
must communicate, collaborate, and manage risk. Supply chain risk management case studies
and guidelines are offered. These examples show how risk management may reduce supply
chain interruptions, boost resilience, and reduce the effect of unexpected occurrences. This
article discusses data privacy, regulatory compliance, cultural hurdles, and supply chain risk
management cost-effectiveness. Businesses must strike a balance between minimizing risk
and optimizing operations to provide a flexible and reliable supply chain. In conclusion,
supply chain risk management helps firms avoid disruptions, improve resilience, and ensure
business continuity. Organizations may safeguard their supply networks by proactively
identifying, assessing, and mitigating risks. Advanced technology and stakeholder
engagement improve the capacity to foresee, react, and recover from disturbances, enabling a
resilient and sustainable supply chain ecosystem.
Keywords— Supply Chains, Technological, Digital Security and Privacy, Digital
Environment, Risk Management, Technology Privacy.

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