Paper Details

Name: Neerja Dhingra, Monika Mogla, Ashima Sofet
Country: India

Year: 2023
Volume: Volume-10, Issue-1 (January-June)
Page Number: 35-47

The sports industry of Jalandhar has occupied one of the most prominent positions in the industrial segment, not only in Punjab but all around India. In the recent years, India experienced a surge in the fitness industry owing to an increased focus on physical fitness and health. Various elements encouraged people to participate in physical activities and as a result, the fitness industry emerged to be a lucrative segment for investment as well as manufacturing. However, the pandemic of COVID-19 distorted the health and fitness segment as well, among other sectors. While the entire industrial sector of India was struggling to survive throughout the pandemic, sports industry saw a temporary boost in their demand and sales during the first wave of COVID-19, out of which the fitness segment of the sports industry experienced an exceptional increase during the first wave but mellowed down slowly with the passage of time and is now struggling for customers. An analysis was done for the Manufacturers of fitness and health equipment segment of the sports goods industry in Jalandhar to ascertain the impact of COVID-19 on the industry and the challenges being faced by the manufacturers. The fitness and health equipment segment of the industry comprises of around 12 to 14 manufacturers that cater to the demand of the entire industry. The manufacturers were interviewed regarding questions concerning the impact of the COVID-19 on their units and the key challenges being experienced by them. The study is based on responses of 13 manufacturers of fitness equipment which is conducted through pre constructed questionnaires and personal interview.
Key Words: COVID-19, Sports Goods Industry, Health and Fitness Equipment, Home-based Equipment, Jalandhar